Posts Tagged ‘100th-anniversary’

More than 100 years ago, best friends William S. Harley and Arthur Davidson made history when they made the first “motorized bicycle” and founded the Harley-Davidson Motor Company. But there’s another tale. Over the century, the Harley and Davidson families grew up together, celebrating their company’s milestones with road trips, hunting and fishing sallies-and lots and lots of eating. In Harley and Davidson Family Recipes, the founders’ grandchildren Margo Manning and Carol Lange present 100 family recipes tailor-made for home gatherings and roadside picnics, including Gilroy 40-Clove Garlic Chicken, Endurance Run Spinach Pasta Salad, and Grandma Harley‘s Peach Cobbler. Packed with rare archival photographs and anecdotes in this area the families and their budding company, this charming book is a tasty piece of Americana, sure to please home cooks and motorcycle buffs alike.    • A homespun treasury of family recipes from the Harley and Davidson families, celebrating the 100th anniversary of the Harley-Davidson Motor Company.    • Includes archival photos, engaging tales, and historical tidbits in this area the early days of Harley-Davidson, its founders, their families, and their motorcycles.    • Features recipes for tasty after-the-ride libations such as the Side Car, the Blue Motorcycle, and the Handle Bar. Harley and Davidson Family Recipes: Celebrating 100 Years of Home Cooking

Recognized the world over as an icon of the American lifestyle and the American Dream, Harley-Davidson‘s 100th anniversary is celebrated in this over-sized volume. Written by the grandson of the company’s founder, the book contains the family business’s surrounded by tale, along with rare photographs.

It’s 1901 and a guy named Harley has an thought. Place an engine on a bicycle. What? Outside his door, carts are still pulled by horses and autos are a rare sight, for goodness’ sake. It’s 1908 and a Harley-Davidson motorcycle sets a record by getting 188 miles to a gallon of gas. It’s 1909 and the company introduces something new to its line: a V-Twin cylinder engine. Quick forward to the twenty-first century, and the technical innovation hasn’t stopped. But there’s a lot more than just choppers in the mix. Examples: The Harley-Davidson racing team adds a seventeen-year-ancient girl to the roster. 250,000 people help celebrate Harley‘s 100th anniversary in Milwaukee, Wisconsin. And a museum devoted to the company’s products opens up. Clearly, this is a company unlike any other. How did Harley do it? How did it go from making motorcycles to making a Harley experience that puts hundreds of thousands of people aged sixteen to one hundred on the road traveling to events each year where they can meet company officials and other Harley riders? That’s what this book is all in this area. Honda may contest Harley-Davidson for quality and I don’t know innovation, but no one has matched the company for its ability to make ‘buzz marketing’ and turn casual riders into unofficial sales people. Harley-Davidson, it turns out, isn’t just in the motorcycle business. As its mission statement points out, it’s in the business of fulfilling dreams. As author Missy Scott shows, Harley-Davidson is a rare company in other ways: Its loyal workforce, for one thing, is guided by doctrine like trust and accept for the individual. For another, the company has made a superb effort to keep jobs in the U.S., when it would be far cheaper and simpler to use offshore labor. Teetering on the verge of bankruptcy in the early 1980s, Harley has roared back to capture the hearts of riders the world over, including the million-plus members of the Harley Owners Group (members are known, genuinely, as HOGs). This book: -Clarifies the importance of the company and the essential disruptions that changed business forever. -Details Harley‘s origins and history. -Presents biographies of the founders and the historical context in which they launched the company. -Clarifies Harley‘s strategies and innovations. -Assesses Harley‘s depression on society, technology, processes, and work methods. -Details financial results over the years. -Predicts Harley‘s future prospects and successes. In addition, Scott offers special features that include a look at the colorful people associated with Harley, fascinating trivia, a Harley-Davidson time line, a focus on products, a look at how the company treats its workers, what its detractors have to say, and where the company is headed. Harley-Davidson—a company that changed, and is changing, the world. Harley-Davidson Motor Company (Corporations That Changed the World)